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For over five decades, Vans
In 1966, Paul Van Doren and three partners opened the first Vans store in Anaheim, California. Originally named the Van Doren Rubber Company, the brand quickly gained a loyal following among skateboarders who loved the shoes' sturdy construction and grippy soles. Because the company sold directly to customers, it could quickly adapt to skateboarders' needs, creating the famed "sticky" waffle sole that remains a signature feature today. In the 1970s, Vans became the preferred footwear for skaters, but it wasn't until the 1980s that the brand exploded in popularity. The 1982 movie Fast Times at Ridgemont High
By the 1990s, Vans had solidified its place in skateboarding history and ventured into collaborations, cementing its status in streetwear. Their core styles include the: Partnering with artists, musicians (like Metallica and Supreme), and even Disney, Vans has seamlessly blended performance footwear with street fashion. Today, Vans is part of VF Corporation, but it retains its authenticity by continuing to support skate, music, and art communities. It sponsors major events like the House of Vans, and its influence stretches into off-road motorsports, snowboarding, and more. If you're curious about Vans' extensive catalog, check out this detailed product spreadsheet
From skaters to fashion enthusiasts, Vans has built a legacy of durability, versatility, and self-expression. Its effortlessly cool designs and genuine connection to youth culture make each pair more than just shoes—they're a statement. Whether you're grinding rails at a skatepark, hitting a concert, or simply strolling down the street, Vans has a pair that fits not just your feet but your lifestyle.The Humble Beginnings
From Skate Shoes to Pop Culture
Classic Models and Collaborations
Vans Today: Beyond Footwear
Product Lineup Overview
Why People Love Vans