Emerging from the beautiful landscapes of Switzerland, On Running Cloud has carved out a significant presence in the athletic footwear market. This article dives into the brand's journey and unique technological innovations.
The Genesis of a Dream
In 2010, former professional athlete Olivier Bernhard joined forces with two friends to establish On Running in Zurich, Switzerland. Inspired by the desire to revolutionize the running experience, they aimed to create a shoe that delivered a soft landing followed by an explosive take-off—dubbed "running on clouds."
CloudTec®: The Game-Changing Innovation
The heart of On Running Cloud shoes is the proprietary CloudTec® technology. This system employs individual cloud-like pods on the outsole that compress upon impact, cushioning the landing, then lock together to form a solid surface for a powerful push-off. This dual functionality minimizes impact strain while maximizing energy return. For a comprehensive overview of various On models featuring this tech, refer to this detailed product comparison spreadsheet.
From Niche to Mainstream
Starting as a niche brand favored by elite runners, On's fusion of performance and sleek Swiss design quickly captured a broader audience. The brand's grassroots marketing and standout product lines, especially the Cloud series, fueled its expansion into global markets, including North America and Asia.
Commitment to Sustainability
Beyond performance, On Running is dedicated to reducing its environmental footprint. Initiatives like the Cyclon™ subscription service—where customers receive recyclable shoes made from bio-based materials—highlight the brand's focus on innovation that benefits both athletes and the planet.
Further product specifics, including materials and eco-friendly features, are available in the linked spreadsheet resource.