For global sneaker enthusiasts seeking authentic New Balance 990 series at competitive prices, China's 1688 wholesale platform presents an intriguing opportunity. However, navigating this Chinese-language site and arranging international shipping can be daunting. This is where Superbuy, a professional Chinese purchasing agent service, becomes invaluable. Acting as your personal shopper and logistics coordinator, Superbuy bridges the gap between international customers and Chinese domestic e-commerce platforms.
The New Balance 990, particularly the "Made in USA" versions, have seen prices soar in Western markets. 1688, Alibaba's B2B platform targeting domestic Chinese businesses, often features these sneakers at significantly lower wholesale prices. The catch? The platform is entirely in Chinese, sellers typically don't ship internationally, and verifying authenticity requires careful scrutiny.
Begin by searching for "New Balance 990" on 1688.com. Look for sellers with high transaction volumes and positive ratings. Product details matter significantly—examine photos for authenticity markers like stitching quality, sole details, and proper branding. For comprehensive product comparisons and seller analysis, refer to this detailed product spreadsheet
After registering on Superbuy's English-friendly website, proceed to submit your first purchase request. Copy the 1688 product URL into Superbuy's order system. Here, you'll specify crucial details: size, color preference, and quantity. Superbuy's system automatically calculates domestic shipping within China to their warehouse and their service fee (typically 5-10% of the product value).
This stage showcases Superbuy's true value. Once the seller ships to Superbuy's warehouse, their staff conducts detailed quality inspections. You receive actual photos of your sneakers—checking for defects, color accuracy, and authenticity indicators. This crucial step prevents receiving counterfeit or substandard products. During this phase, you can request additional photos or even return items that don't meet expectations before international shipment.
With your NB990s safely in Superbuy's warehouse, choose from multiple international shipping options. For sneakers, consider rehearsal shipping—where Superbuy repackages your shoes to minimize volumetric weight and remove original boxes (unless you specify otherwise). Popular carriers include EMS, DHL, and Superbuy's own economic lines. Shipping costs vary significantly by destination and package weight, with options for insurance against loss or damage.
Superbuy assists with customs declaration forms, advising on declared values to minimize import duties while complying with regulations. For most countries, declaring shoes as "sneakers" with a reasonable value ($50-100) typically facilitates smooth customs clearance. After shipment departure, you'll receive tracking information until delivery at your doorstep.
When purchasing from 1688 through Superbuy, remember that communication matters. Use Superbuy's messaging system to provide clear instructions and ask questions. Be realistic about timelines—the entire process from order to delivery typically takes 2-4 weeks. Budget for all costs including product price, domestic Chinese shipping, Superbuy service fee, international shipping, and potential customs duties. For ongoing product research, bookmark the product comparison spreadsheet
The Superbuy-1688 combination effectively democratizes access to Chinese domestic market pricing while providing the security measures international buyers require. While the process involves more steps than conventional e-commerce, the potential savings of 30-50% on coveted New Balance 990 models make this approach worthwhile for savvy sneaker enthusiasts willing to navigate this innovative purchasing pipeline.
